Coffee is considered as one of the most popular beverages in the world. In fact, nearly 19 million Aussies or 75% of the entire population drink coffee every single day. 28% of those have three or more cups of coffee daily.
While coffee trends usually start in coffee shops, the expectation for good coffee doesn’t stop there. The Australian coffee culture thrives in restaurants and bars as more and more people expect to find high-quality coffee after a meal.
How can coffee help improve your customer experience?
A great cup of coffee has the ability to enhance your customer’s overall dining experience. In fact, one report showed how customers were delighted with their overall experience when an excellent coffee was included in their meal. Café and restaurant owners also reveal that good coffee is always a good indicator that a restaurant prioritises the quality of their products seriously.
By serving fresh coffee in your restaurant, you can present new experiences to your customers and diversify your offerings. It can also help increase your customer’s length of stay, encouraging them to make add-on purchases.
If you’re thinking of ways on how to develop your restaurant’s coffee service, below are some tips to help you get started:
Tips on how to improve coffee service in your restaurant
Aside from buying the necessary equipment, you also need to have a deeper understanding of how to create an excellent cup of coffee. Having the right knowledge will allow you to tailor your offerings according to your consumers’ preferences.
From roasting profiles to different coffee blends, there are a lot of things you need to discover. As a restaurant owner, you need to invest time and effort to learn the coffee industry’s nuts and bolts. Know about the types of beans, the variety of origins, different brewing techniques and many more.
To get started, you can attend seminars, classes and coffee cuppings where you can learn more about coffee beans, how to keep them fresh, and coffee brewing. Connect with people in the coffee community so you can also learn from their experiences. You can visit different coffee shops and get an insight into how you can make your restaurant’s coffee service different from the others. This will help you identify what works and what doesn’t.
Offering coffee in your restaurant means you’re also competing with cafés and other places that allow consumers to have their coffee fix. This is why it’s essential to be more creative when it comes to your coffee concoctions.
Coffee is a classic drink, but to attract consumers to try your coffee, you need to identify how to develop an effective coffee program that makes you stand out.
Your coffee program should be aligned with your restaurant’s overall ethos. For instance, if you’re offering a seasonal menu, you can create a unique drink best paired with your other seasonal food offerings. Getting onboard on the hottest coffee trends in the market also allows you to offer something unique to your target market.
Business owners can often overlook staff training. You can’t expect your existing staff or employees to automatically serve the best coffee drinks, especially if they are not trained to do it. If you’re planning to improve your coffee service, one of the first things you need to prioritise is staff training.
Developing a training program will arm your employees with enough information to understand every little detail on how to prepare your coffee items. From the drink’s actual preparation to the proper presentation, they should be trained in all technical barista skills. Include regular training as part of your coffee program to help you track their skills and learning progress.
Always remember that training is empowering. A well-trained staff can make the right decisions and guarantees customer satisfaction.
Good coffee is made from high-quality ingredients. To create the perfect cup of coffee, you need to find the right supplier that can offer you high-quality coffee beans and other ingredients required.
When looking for a supplier, always let your taste buds do the work. Ask for coffee samples and taste the coffee first-hand. Make sure their products also provide accurate expiration dates so you can guarantee your coffee beans are always fresh.
Remember that your customers have different tastes when it comes to coffee - some like it dark and some like it sweet. This means you also need to consider the variety of coffee beans your potential supplier offers. They must have various options, including different origins and roasts that will cater to your customers’ preferences.
A fast turn-around is also one thing you need to keep in mind. Your chosen supplier should let you fill your stocks quickly. Having a supplier that allows you to reorder easily means you can fulfill more orders and keep up with customer demands.
These are just a few tips on how you can improve your coffee service. Keep in mind that coffee is not just a morning drink anymore. A lot of consumers are now more knowledgeable about coffee, and their expectations also increase as they become more conscious about the quality of their drinks.
The better the coffee you’ll be serving, the better experience you’re offering to the consumers.
--Are you looking for a supplier that will help you improve your restaurant’s coffee service? Contact us here.